Stockholm Design Week

With the Stockholm Furniture Fair shifting to a biennial rhythm, the design world refused to stay quiet. What began as a modest gathering has ignited into a city-wide takeover. Far from a gap year, this is a metamorphosis: a sprawling network of pop-up exhibitions and creative hubs pulsing through the very heart of Stockholm.

The exciting thing about a design fair is that you never know who to meet and how to be inspired. 

Last year's Stockholm Furniture Fair Faye Toogood was the 20th Guest of Honour and was later proclaimed  “Designer of the Year 2025” internationally. 

Her brand Toogood design had a stand in the middle of the fair hallway with an exhibition showcasing sketches, models, material research and mass-produced furnitures where the main character herself was dressed to match the exhibition content whilst proclaiming:

- I don't like labels. I see myself as an experimental designer. And in this day and age, I ask myself what it means to be a designer. Can AI be a designer? We need to look back to be able to go forward, she told Smallbox. 

The British designer says it's time to rewild humanity. In the age of technology, we need to take back nature. As the differences between what is manmade and machine-made become clearer, we need to highlight the unique imprint of the hand.

- Everything needs to start with the hand. For me play is my tool to connect with people.